Coastal Real Estate Keeping Up With Evolution
Growth strategies for small businesses is never an easy task, and being willing to change course in response to feedback from the market is as important as implementing a strategy in a single-minded way.
Too often, companies take a year to develop a strategy and, by the time they're ready to implement it, the market has changed on them.
Sometimes the best approach is to take it one step at a time. The real estate market here in Pattaya is no different. Some of you may have already realised a shift from an influx of Russian buyers to them becoming sellers. However, we should not forget that there are buyers of other nationalities, not to mention the increasing interests of the Thai consumer.
We, at Coastal Real Estate have recently expanded our company to suit the changing market. We understood that if we were to keep up with these changes, then we needed to evolve too.
You may already be aware that we opened a second office on Siam Country Club Road. It was not an easy decision and it took several weeks just to ensure that we chose the right location. A lot has been invested into the preparation of the office, not just money, but time and thought. Things such as the signage, desks and work stations were all needed to meet the company’s requirements. We had to have brand new computer systems to help support the staff in their jobs. Our new office is now open and fully functional. During the New Year holidays, our other office which is our first and foremost, located on Soi Diana, underwent a complete renovation, from new ceilings to brand-new air-conditioning. The Coastal Real Estate team are firm believers in maintaining a good impression, as well as understanding that a good working atmosphere helps to promote a positive working attitude.
For those of you who frequently browse through our website, you will have noticed a dramatic change it that too! We have been working in the background, for quite some time now, building a new website which is more informational, up-to-date as well as efficient. The other change that we felt was essential was to translate the entire website into natural Thai language, after all, we are in Thailand. The hefty task of transferring all the property listings from the old site to the new one is almost complete. We launched our new website just a couple of weeks ago and we are still adding the final touches. If you have looked at our new website and you have not been able to find your property, please contact us to Confirm that we have all the correct details and we will do our best to get your property listed on the new website as soon as possible.
Finally, I would like to introduce you to my colleague, Khun Tarm.
She is a sales consultant and began working with our company in July 2010. She graduated at university in food science and nutrition. She came to Pattaya to work in a travel agency that also dealt with the property market. This involvement helped her to realise her desire to work in the real estate business and after one and a half years, she applied for a job with Coastal Real Estate. During the last 5 years, her knowledge has developed and she has learnt a lot from the managing director, Kevin Mattson. She has gained experience in not only property sales and rentals, but also in the fields to support this, such as setting up a company and transferring title deeds. Khun Tarm gained the confidence to invest in some Pattaya property herself. If you would like any help in this area, please feel free to contact her directly at tarm@coastalrealestatepattaya.com. Or call her on 086-571-4737. Khun Tarm says, “Every investment has a risk but if you follow in the footsteps of a professional with experience then you have more chance to win.”
This article was written by Angie Turton, the development and administration manager of Coastal Real Estate
